See the recurring gap
Important vehicle knowledge is often separated by tools, teams and moments.
About TrakarIA
The vehicle stays at the centre.
We bring people, information and intelligence together around the vehicle—across every sale, rental and fleet operation.
Why TrakarIA
Our name. Our point of view.
TRACKING
Every recorded action, document and change adds to a traceable vehicle history. Keep the evidence. Carry the context forward.
Our story
The vehicle is one. The information around it rarely is.
Across sales, rental and fleet operations, the same vehicle is photographed, described, inspected, handed over, maintained and reviewed by different people.
TrakarIA grew from a simple observation: that context should remain connected instead of being rebuilt at every new step.
Build around the vehicle
The vehicle becomes the lasting point of reference rather than another isolated task.
Carry understanding forward
Each interaction should make the next one clearer, not force another reconstruction.
One vision. Three vehicle worlds.
Different moments. The same vehicle-centred philosophy.
Sales, Rental and Fleet create different pressures. TrakarIA gives each one a dedicated path while keeping the vehicle at the centre.
01Prepare and publish
TrakarIA Sales
Help each vehicle become clear, credible and ready to meet its buyer.
Vehicle preparationSales sheetOnline showroom
Explore Sales02Document and compareTrakarIA Rental
Preserve the context from departure to return — and into the next handover.
DepartureReturn reviewSigned report
Explore Rental03Plan and operateTrakarIA Fleet
Keep what the vehicle needs next connected to what has already happened.
Vehicle statusMaintenanceNext action
Explore FleetThe people behind TrakarIA
Different disciplines. One shared point of view.
TrakarIA is shaped by people working across vehicle operations, product, engineering, design and customer experience.
Product & vehicle understanding
Connect product direction to the realities of people who sell, rent and operate vehicles.
Technology & intelligence
Build the reliable foundations and useful intelligence that make continuous vehicle context possible.
Experience & customer operations
Turn complex workflows into experiences people can understand, adopt and trust.
ONE SHARED QUESTION
What will the next person need to understand about this vehicle?
Where we are going
A vehicle’s past should make its next chapter clearer.
Our ambition is to help people make clearer decisions around vehicles without losing the evidence, history and human judgement behind them.